In my last blog on Building your Brand, I stressed the importance of your persona. Your persona is that aspect of your character that is presented to or perceived by others. It’s how you want your customers or colleagues to see you. So often, we all get defined by...
When we talk about brand, we tend to think of businesses. We think of the big brand companies such as Coca Cola, Macdonalds, Nike and Apple. However, as a SME (small medium enterprise), building your business brand starts with you. You ARE your business. Your business...
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