Winning Customers

Winning Customers

Love what you do but hate to have to do the selling? If you want to win customers and grow your business, you must learn to sell. It’s a do or die scenario.

How To Grow Your Business

How To Grow Your Business

No one starts a business and say “I just want to run a mediocre business” or “I want to fail at business”.  Of course not. You start business because you want to be successful in your business (bearing in mind we all have different definitions of what it means to be...
Marketing Today

Marketing Today

Marketing today is no different to marketing yesterday. “Build it, and they will come” only works in the movies. If you want to grow your business, you must DO strategic marketing. It’s not a case of just throwing it out there and hoping that something sticks. You...
Your Persona

Your Persona

In my last blog on Building your Brand, I stressed the importance of your persona. Your persona is that aspect of your character that is presented to or perceived by others. It’s how you want your customers or colleagues to see you. So often, we all get defined by...
Building Your Brand

Building Your Brand

When we talk about brand, we tend to think of businesses. We think of the big brand companies such as Coca Cola, Macdonalds, Nike and Apple. However, as a SME (small medium enterprise), building your business brand starts with you. You ARE your business. Your business...