Do you relate to the words in this well known Abba song “In my dreams I have a plan”? I do. Maybe that’s why Abba is still one of my favourite pop groups today. The lyrics of many of their songs resonate with me. I have a dream – and it’s not to work all night and...
How often have you heard the words, “we are living in unprecedented times” in the last 3 months? My guess is … A LOT! And these unprecedented times means that we must pivot and change our business if we are to survive AND thrive during this crisis. So how then, can we...
No one starts a business and say “I just want to run a mediocre business” or “I want to fail at business”. Of course not. You start business because you want to be successful in your business (bearing in mind we all have different definitions of what it means to be...
Marketing today is no different to marketing yesterday. “Build it, and they will come” only works in the movies. If you want to grow your business, you must DO strategic marketing. It’s not a case of just throwing it out there and hoping that something sticks. You...
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