Your Persona

Your Persona

In my last blog on Building your Brand, I stressed the importance of your persona. Your persona is that aspect of your character that is presented to or perceived by others. It’s how you want your customers or colleagues to see you. So often, we all get defined by...
Building Your Brand

Building Your Brand

When we talk about brand, we tend to think of businesses. We think of the big brand companies such as Coca Cola, Macdonalds, Nike and Apple. However, as a SME (small medium enterprise), building your business brand starts with you. You ARE your business. Your business...
Overcoming Overwhelm

Overcoming Overwhelm

Just give me the good old days – there were no mobile phones to follow us everywhere, no internet to give us all the information we need any time we need it. When we left the office, we left it all behind. I do not recall having that many people say that they feel...
Doing Business After Covid-19

Doing Business After Covid-19

There is no doubt in my mind at all that doing business after Covid-19 will be very different to doing business before Covid-19. How will this look? As a business mentor, my role is to look forward, consider the possibilities and help my clients navigate that path....
People Challenge

People Challenge

The People Challenge would definitely have to rank up there in the list of things that causes frustration and stress to the business owner.  After I sold my accounting practice in 2001, I promised myself that I would NEVER ever have employees again. I will just work...