I’ll go into a restaurant and sit quietly while the waiters and waitresses gossip and never bother to ask if anyone has taken my order.  Sometimes a party that comes in after I did, gets my order, but I don’t complain. I just wait.

And when I go to a store to buy something, I don’t throw my weight around. I try to be thoughtful of the other person. If a snooty salesperson gets upset because I want to look at several things before making up my mind, I’m just as polite as can be. I don’t believe rudeness in return is the answer.

The other day I stopped at a full service gas station and waited for almost 5 minutes before the attendant took care of me. And when he did, he spilled gas and wiped the windshield with an oily rag. But did I complain about the service? Of course not.

I never kick. I never nag. I never criticise. And I would not dream of making a scene, as I’ve seen some people do in public places. I think that’s uncalled for. No, I’m the nice customer. And I’ll tell you who else I am.

I’m the customer who never comes back!

- Author Unknown (but nice)

How many “nice” customers do you get? Businesses continually concentrate on the dollar value of sales and on attracting new clients. But simply by providing the proper level of service to existing clients we can increase the dollar value of each sale and by referral attract new clients without any significant cost at all.