You Know You Have … Great Customer Service

You know you have … Given great customer service (and built trust) when an old client takes the trouble to hunt you down even though you haven’t done any work for them for 4 years and your surname has changed! Just this week I was on the receiving end of this and it sure does give you a boost. Ultimately, customer referral is the best (and cheapest) way of growing your business.

So often, businesses chase new business by going out of their way and spending lots of $$ to attract new customers. Yet, they don’t look after what they already have. So how do you give great service … and have your customers become advocates for your business?

At the heart of it all, we would say it boils down to just one thing – Caring! So many businesses only see the mighty dollar. Yet if you take time to stop and treat you customers as real people with real needs, and you go out of your way to help them with their needs, you will build yourself a loyal fan club who will tell all their friends about your business.

Are nice customers ruining your business?

I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind of service I get.

I’ll go into a restaurant and sit quietly while the waiters and waitresses gossip and never bother to ask if anyone has taken my order.  Sometimes (more…)